Navanem · Blog · Web design and searchBLOG.
Practical reading for businesses in Geneva, Lausanne and across Switzerland. Make informed choices about your website, its budget and how people find it.
Understand the choices before you commit.
Six guides to the decisions behind a useful website: what to build, what it costs, how to choose a partner and what to check before launch. Written for English-speaking readers working in Switzerland, with concrete examples and links to primary sources. For step-by-step planning, explore our practical resources too.
Articles · Websites, local search and AIREAD. COMPARE. DECIDE.
Article · 22 October 2026
How much does a website cost in Switzerland in 2026?
Separate build costs from ongoing costs, check what a quote includes and choose a sensible first version of your website.
Article · 22 October 2026
How to choose a web agency in French-speaking Switzerland
Questions for your shortlist, checks on real projects and a clear way to compare scope, ownership and support.
Article · 22 October 2026
WordPress, Astro or Next.js: which fits your business?
Compare editing workflows, dynamic features, maintenance and handover before choosing your website’s technology.
Article · 22 October 2026
Local SEO in Switzerland: help nearby customers find you
Improve your Business Profile, local service pages and reviews, then measure the enquiries that matter to your business.
Article · 22 October 2026
What is GEO, and what should your business do about it?
Understand AI search, improve the information available about your business and assess visibility without invented scores.
Article · 22 October 2026
20 things to check before launching your website
A 20-point checklist covering content, mobile, forms, search, privacy, measurement and recovery before launch.