A documented starting point
We identify important pages, visible obstacles and available evidence. Search Console and measurement tools can add context. Missing access is stated explicitly so a page observation is not mistaken for traffic data.
SEO support · SwitzerlandBE FOUND.FOR THE RIGHT REASON.
Improve the clarity and visibility of your offer through identifiable actions. SEO support built around your business and the evidence available.
Set my SEO prioritiesThe service at a glance
What does ongoing SEO support include?
SEO support plans and implements technical, editorial and navigation improvements for your pages. It starts with a review, sets priorities and includes checks after changes. Unlike a one-off audit, it involves ongoing work on agreed actions. Writing, development and publishing responsibilities are defined at the outset.
PRIORITIES. PAGES. FOLLOW-THROUGH.
A keyword list alone cannot guide a website. We connect audience questions to your offer and the pages capable of answering them. Some pages need clearer content; others need technical corrections or stronger evidence. The pace reflects your capacity to produce and review work, in Geneva, Lausanne and French-speaking Switzerland.
A purpose for each page
We distinguish discovery, comparison and decision queries. Service pages explain an offer; guides answer questions. This allocation avoids creating several pages with the same purpose and no distinct value.
Useful technical corrections
Crawlability, indexing, canonical URLs, redirects, sitemaps, languages and internal links are reviewed in context. Performance and mobile issues are tied to affected pages. Each correction should be verifiable.
Precise, credible content
We work on titles, structure, answers, evidence and calls to action. Your experts provide facts and the nuances of the business. Missing information is never replaced with invented statistics or references.
Links that help people progress
Overview pages lead to specific offers. Guides and project pages provide context, then suggest a relevant next step. Links should support a decision rather than merely repeat a search phrase.
Review that informs decisions
Follow-up distinguishes delivered work, observations and measurable outcomes. Impressions, clicks, enquiries and conversions are interpreted within the available tools and context. We do not automatically attribute every change to our work.
How we work
FROM IDEA TO DELIVERY.
Establish the baseline
Agree objectives, access and the indicators actually available.
Prioritise
Select pages and corrections that address the most important needs.
Implement
Write, correct and review the agreed actions with the responsible people.
Check and adjust
Verify changes and decide what follows from the evidence.
Our own work
Experience with content and platforms
CtrlAltNod illustrates our technical writing and content structure practice. ITHub documents directory organisation. These projects demonstrate working methods; no ranking or conversion gains are claimed without measurement.
A first step to agree together
LET’S SET THE DIRECTION.
The first conversation focuses on your offer, priority pages and the enquiries you want to receive. We then define access, an initial set of actions and responsibilities. When the causes of a problem remain unclear, a one-off audit can precede ongoing support.
Set my SEO prioritiesEngagement formats
A FORMAT FIT FOR THE NEED.
Format, timeline and budget are defined after scope discovery. No price or outcome is stated without verifiable inputs.
Focused diagnostic
Findings, evidence and priorities for an agreed scope.
Remediation sprint
A defined set of verifiable fixes with before-and-after checks.
Implementation project
Design, production, validation and staged release.
Ongoing support
An agreed rhythm for measurement, prioritisation and improvement.
Editorial review
SOURCES. DATE. ACCOUNTABILITY.
Content written and reviewed by Emanuel DE ALMEIDA. Last reviewed: .
THE RIGHT QUESTIONS.
How does this differ from an SEO audit?
An audit provides a diagnosis and an action plan. Ongoing support organises implementation and follow-up. It can use a recent audit when its findings remain relevant.
When will we see results?
Timing depends on the website, changes, competition and recrawling. Deliverables can be checked when completed; search effects require observation over time.
Does GEO replace SEO?
No. Accessible pages, clear answers and identifiable sources remain useful in both contexts. We can improve how generative search experiences understand content without promising a citation or automatic inclusion.
Do I need to publish an article every week?
Not necessarily. Cadence should reflect useful questions, available evidence and your ability to maintain the content. Improving an existing service page may be more useful than starting another article series.
Services for specific needs