04 / Tatan & AvouchkaTHINGS GET WILD.SO DOES THE WEB.
Immersive website & character universe
A house full of mischief, where two characters turn a website into a playground.
Tatan & Avouchka combines stories, humour and interactive experiences. The living room becomes a gateway to games, videos, comics and extras. The characters, their expressions and their inventions give the whole experience an immediate personality.
Immersion works when it helps people explore. Visitors still need to understand where to click, return to a story and find information for parents. Visual spectacle and clear journeys therefore need to be designed together.
Reviewed project · facts and limits
How does Tatan & Avouchka combine spectacle with usable navigation?
Tatan & Avouchka is a character world built around a duo, their inventions and a house used as a playground. Navanem turns that scenery into navigation: objects and rooms lead to games, videos, comics and information for parents. Our role is to preserve the characters’ identity while making every destination understandable, accessible and easy to find again.
Immersion therefore does not replace labels, links or routes back to content. The observable result is a public website where the opening scene gives the journey character instead of hiding its structure. This case describes the live experience and our design approach; it does not publish audience, conversion or sales figures that have not been independently measured and verified.
Source reviewed on
- Status
- Public website
- Role
- Experience direction and content architecture
- Format
- Games, videos, comics and a parents’ area
- Evidence
- Public journey from the house to its content
Documentary screenshotDATED PUBLIC EVIDENCE.
These skills for your business
Web designBeyond the visual · Tatan & AvouchkaTHE IDEA. THE USE. THE DETAIL.
Scenery with a purpose
The home scene connects household objects to different content areas. Navigation becomes a discovery experience while retaining understandable links and labels.
A recognisable duo
Hair, glasses, clothing and expressions build character recognition. Adventures can move between formats without losing their identity. Our visual places the existing duo and their invention in a violet and mint setting.
Different family needs
Games, reading and videos answer different expectations. A dedicated parents’ area completes the experience. Giving these needs a clear structure lets the website grow coherently.