04 / Tatan & Avouchka
THINGS GET WILD.SO DOES THE WEB.
Immersive website & character universe
A house full of mischief, where two characters turn a website into a playground.
Tatan & Avouchka combines stories, humour and interactive experiences. The living room becomes a gateway to games, videos, comics and extras. The characters, their expressions and their inventions give the whole experience an immediate personality.
Immersion works when it helps people explore. Visitors still need to understand where to click, return to a story and find information for parents. Visual spectacle and clear journeys therefore need to be designed together.
Beyond the visual
THE IDEA. THE USE. THE DETAIL.
Scenery with a purpose
The home scene connects household objects to different content areas. Navigation becomes a discovery experience while retaining understandable links and labels.
A recognisable duo
Hair, glasses, clothing and expressions build character recognition. Adventures can move between formats without losing their identity. Our visual places the existing duo and their invention in a violet and mint setting.
Different family needs
Games, reading and videos answer different expectations. A dedicated parents’ area completes the experience. Giving these needs a clear structure lets the website grow coherently.