03 / Lopiku
LITTLE HEROES.BIG WORLDS.
Children’s worlds & content platform
Stories, games and books connected in a world worth coming back to.
Lopiku brings together several children’s worlds: the dinosaur valley, Minalune and Tatan & Avouchka. Its website connects stories, activities, videos, colouring pages and books. Each world retains its characters and tone while belonging to the same home.
The challenge has two sides: leave room for children to explore and give parents useful guidance. A children’s platform needs discoverable content, clear audience information and continuity between digital and printed experiences.
Beyond the visual
THE IDEA. THE USE. THE DETAIL.
Several worlds, one home
A shared structure lets people move between worlds without erasing their differences. Characters provide visual landmarks. Navigation then offers routes through reading, playing, watching and creating.
Content comes first
A growing library should not need a redesign for every new release. Categories, world pages and information for parents give that growth a coherent structure.
Identity across formats
A character should remain recognisable on a page, in a video or on a book cover. Consistency extends to colours, scenes, titles and tone. This Navanem presentation places the existing heroes in a new visual setting.